A new taste
Twenty-five years ago this month, a big company synonymous with American culture
admitted it made a mistake and pulled a product off the shelves.
In the spring of 1985, Coca-Cola tried to fix
something that wasn't broken and came up with New Coke. It was a disaster, and by July, the sight of New Coke was like the
sight of Joey Galloway in a Steelers uniform.
This spring, I took Steelahs.com, a brand almost as established as
Coca-Cola, and decided to start morphing it into Respect The Towel. I talk about that, as well as the start of Steelers training camp, more in my newest post on Respect The Towel.
I'd have posted the column on both sites, but I can't afford to sue myself, so it's a Respect The Towel exclusive.
Don't let Respect The Towel become the New Coke. Check it out.
Mike Batista
